During the COVID-19 lockdown in 2020, Popshop Live experienced several noteworthy events that solidified its direction. The company hosted a 3-day virtual conference with over 100 stores going live simultaneously. Active daily users increased from 230 to 2.1K. Our top sellers became exclusive, which increased GMV from $30K to $100K.

My objectives:

Collect and apply all learnings from that period to develop features to further grow our audience.

Collect feedback from users and customer support.

Propose a roadmap of features to CEO along with steak-holders.

The Team

Steak holders

• Dan Dan Li (CEO)
• Bangaly Caba (Advisor)
• Jason Droege (Advisor)
• Philip Soriano (Operations)
• Sybil james Majeski (Commerce)
• Lia Fernandez (Creative)
• Tom NGO (Content)
• Jack Mitchel (Product)
• James Majeski (Support)
• Zitao Xi (Head of Engineering)
• Kyle Fung (Engineer)

1. User Interviews + Surveys:

2. Roadmap + Prioritize Development

Onboarding

Referral Improvements

Onboarding

Categories

Live features

Auctions

Gifts

Showcase Redesign

Giveaways

Promotions

Live Timers

Live Co-selling

Badges (loyalty)

OBS Support

Discovery:

Homepage

Profile page

SEO

Customizable and Embeddable Player

Reviews

Evergreen Listings

Messaging

Listing Variants (Size and Color)

3. Initiatives:

Marketing & Sales Tools:

Expand Category List

Influencer Marketing

Drop Shipping

Customization Brand Cohesion

Integrations:

Shopify Integration

Web3 (token-gating)

Outcome and learnings

• Our top sellers 50x their revenue on Popshop.
• Regular app population follow the top tier seller behavior.
• Influencer initiatives didn’t retain as expected.
• Active daily users surged from 1.6K to 5.13K
• Increased GMV from $100K to $2.1 million.