Popshop Live transformed their referral program into a powerful growth engine through a comprehensive redesign. the key achievement was combining frictionless, content-driven referrals with strategic incentives that aligned user behavior with platform growth.

Problem:

• Attribution was unreliable — many new downloads weren't linked to the users’s referral count.

• Broken attribution meant little motivation to refer.

My Impact

After redesigning Popshop Live’s Referral Program:

• Referrals per user jumped from 0.8 to 6.6 AVG monthly
• Average referred user spent $12.25 within their first 30 days
• Cost of acquisition dropped, allowing us to introduce a $5 bonus for both referrer and referee

How We Got There

References:

• Studied Clubhouse’s viral onboarding success.
• Noticed users preferred shareable content moments, not static referral codes.

Solution:

• Unified share sheet so content = referral
• Pre-signup tracking to guarantee attribution
• Content landing pages that led to sign ups.